Our mission at WHITEsmile is to revolutionize professional tooth whitening by delivering reliable, innovative, and trusted solutions that enhance patient confidence, elevate oral health, and empower dental professionals to create brighter, more beautiful smiles every day.

Our vision is to lead global tooth whitening by inspiring raving fans—patients who love their results, professionals who trust our reliability, employees who thrive with purpose, and partners who share our passion for excellence. Together, we create brighter smiles and brighter futures.

Our values revolve around reliability, innovation, quality and trust. We strive to exceed expectations by providing advanced tooth whitening solutions that empower dental professionals and boost patient confidence. Collaboration is central to our approach: we work closely with employees, partners, and the global dental community to uphold excellence in everything we do. By championing these values, we create a supportive environment where ideas flourish, brighter smiles become reality, and shared success drives us all forward.

Benno Walter, CEO WHITEsmile GmbH